Music Purchasing: Online vs. Conventional

By Chiang-Nan Chao, Robert J. Mockler and Marc Gartenfeld.

Published by The Global Studies Journal

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The music industry is facing ever growing challenges as customers download what they want, and pay for it, online. Traditionally, music was purchased at stores and/or through mail orders. Since e-Commerce started, downloading music has become an Internet trend that has surfaced in the recent decade and is increasingly becoming very popular. This has many consequences and therefore impacts the music industry and its related affiliates such as stores that sell music. Thus, studying the interaction between the medium of music and its consumers is greatly needed to better understand and fulfill the needs on both sides.
The following study helps create a better understanding of just what consumers want in terms of accessing music. Valuable data was collected from subjects on several aspects of preference on accessing music. The research results reveal that more consumers, today, prefer downloading music online as opposed to purchasing it at store locations. This is mainly due to the factor of convenience.

Keywords: e-Commerce, Consumer Behavior, Purchasing Trends, Strategic Management

Global Studies Journal, Volume 3, Issue 1, pp.33-42. Article: Print (Spiral Bound). Article: Electronic (PDF File; 769.770KB).

Dr. Chiang-Nan Chao

Professor of Management, Tobin College of Business, St. John’s University, Jamaica, NY, USA

Dr. Robert J. Mockler

Professor of Management, Tobin College of Business, St. John’s University, New York, Ny, USA

Marc Gartenfeld

Associate Director, Strategic Management Research Group, St. John’s University, Jamaica, NY, USA


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