The Exclusion and Inclusion of Japanese Manga in Taiwan: A Historic Narratology of Culture Image Expression

By Chi-Shoung Tseng and Chin Chia Tsai.

Published by The Global Studies Journal

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Native manga, Japanese manga, American graphic noval, European comics… all have each own readers in Taiwan, but Japanese manga acquire more fancy what has 90% market shar in Taiwan. Most manga fans comparatively like the story manga ( ストーリー漫画) of Japanese style. Scholars had knocked the alarm bell of the forward way to advance Taiwan’s native comics style. Up to today, Taiwan manga publishers agent and translate Japanese manga more than publish Taiwan native manga.
This research devotes itself to the theme of “ Japanese manga in Taiwan ” to describe the expressive context of Taiwan manga’s culture images under the influence of cross-cultural communication. Taiwan manga image expressed by stimulate of Japanese story manga, than show how the way to derive from Japanese manga element of exclusion and inclusion phenomenon.
This article select the representative visual text of Taiwan manga in the age of 1945~2009 , which in order to describe the transition of Taiwan manga image. By
doing this, it focus itself in the turn around with newspaper media views of Japanese manga in Taiwan. It also gazes at several special cases of cross-cultural image of Taiwan manga in specific era background.
Finally, the article shed some light in the subject of “exclusion and inclusion” with image expression process of Taiwan manga. The elements and styles of Japanese manga have become a part of Taiwan manga culture, even the real power to improve multi-visual culture in Taiwan manga.

Keywords: Narratology, Visual History, Expressionology, Story Manga

Global Studies Journal, Volume 3, Issue 1, pp.183-202. Article: Print (Spiral Bound). Article: Electronic (PDF File; 2.029MB).

Chi-Shoung Tseng

professor, Department of Visual Communication Design, National Yunlin University of Science and Technology, Yunlin, Taiwan

Professor = Graduate School of Design, National Yunlin University of Science and Technology. Department and Graduate School of Visual Communication Design, National Yunlin University of Science and Technology, Taiwan. Master = Hyogo University of Teacher Education, Japan. Research Specialty = Color, Taiwanese folk art, History of Chinese art, History of design, Visual communication design, Graphic design, Morphology, Map visual design.

Chin Chia Tsai

Graduate Student, Graduate School of Design, National Yunlin University of Science and Technology, Douliou, Yunlin, Taiwan

Doctoral Student = Graduate School of Design, National Yunlin University of Science and Technology, Taiwan. Master = Department and Graduate School of Visual Communication Design, National Yunlin University of Science and Technology, Taiwan. Lecturer = Department of Visual Communication Design, Shu-Te University. (teach comic). Research Specialty = Comic, Manga Expressionology, Visual psychology, Visual communication design, Photography, Character design, Advertisement design. Interests= information collecting, Japanese manga, animation, folklore photography, accessory products of manga books and animation, TV Game, Music, Movie, Japanese drama, reading magazines.

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