The author conducted 22 in-depth interviews with Indian individuals in an attempt to answer the following research questions: How do individuals in contemporary Indian society negotiate their own cultural values and identities under the pressures of globalization and Western influence? What are the paradoxes or contradictions that arise in that negotiation process? Two themes of dialectical tensions were identified in the responses: 1) the tension between the individualistic approach to identity and the collectivistic approach to identity. These tensions reflected the simultaneous desire for autonomy and connection; and 2) the tension between the cultural values associated with modernity and those associated with tradition. These tensions reflected the simultaneous need for novelty and change in addition to predictability. The conclusions were reached using post-colonial studies, and reflected individual’s re-evaluation of Indian culture and identity in the face of globalization.
|Keywords:||Globalization, Intercultural Communication, India, Identity, Cultural Values|
Graduate Student and Assistant, International Relations Department, Boston University, Boston, Massachusetts, USA
There are currently no reviews of this product.Write a Review