National cultural tendency plays an important role in influencing work-related values and attitudes. The U.S. has been described as an individualist culture; whereas Taiwan has been known for its collectivist values. We review their national cultural tendencies based on four distinct patterns: Horizontal Collectivism (HC), Vertical Collectivism (VC), Horizontal Individualism (HI), and Vertical Individualism (VI). Studies showed that Taiwanese are more VC and less HI than their U.S. counterparts while they are similar in HC and VI tendency. Based on a survey on a sample of managers in Taiwan and the U.S., a cross-country comparison yields many interesting findings. The US managers employ supportive and directive management styles more than their Taiwanese counterparts; whereas the Taiwanese managers adopt a stronger participative style. In collaboration, the US managers have the benefit of a higher common-goal relationship, while the Taiwanese managers have a stronger sense of mutual dependency. Furthermore, the US sample reports a higher degree of conflict between the management and subordinates, but possesses a higher degree of market orientation than the Taiwan sample. Important implications and future research directions are provided.
|Keywords:||National Cultural Tendency, Leadership, Collaboration, Market Orientation, Vertical Collectivism, Horizontal Individualism|
Professor, School of Business, Metropolitan State College, Denver, Colorado, USA
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