Heterogeneous Urban Consumptive Space: Taipei City’s Noblewoman Department Stores - Analysis of the BELLAVITA’s Architectural Style

By Lin Chang-Rong and Yang Yu-Fu.

Published by The Global Studies Journal

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

In recent years, Taipei’s politic, economy, transportation, urban imagery, and the heart of suburban have moved eastboundly to Xinyi Planned Area. This newly planned commercial space hides a variety of virtual and real illusion. All forms of communication is founded on the symbols of production and consumption. (Roland Barthes: 1978), (Jean Baudrillard: 1978), It is the best example of the performance of post-modernism. A large arcade-style high-end noblewoman department story, BELLAVITA , modeled on Milan,Italy was open low-keyly in September, 2009. It is different from the surrounding buildings. BELLAVITA comes from the Italian “Belle Epoque” (Beautiful Life), the overall style of the first floor is like Milan Avenue. The flagship boutiques are around it. The Italian restaurants have also recruited best chefs from Italy. Diners feel like being exotic. After joining the competition of the other department stores, the phenomenon of gentrification seperates it from the low-end comsumers by the fashionable architecture and high-quality services of enjoyment provided by the dealers. This study is dismantled the implication of architectural strucure from the pattern analysis. It is aimed at more effective learning and understand in design through mental analysis and the experience of studies. The style of works used this design analysis present in every era. The results shows that BELLAVITA is a “Imitates the Western style” and revives the Western classic in the Eastern world.

Keywords: BELLAVITA, Pattern Analysis, Imitates the Western Style, Post-modernism

Global Studies Journal, Volume 3, Issue 3, pp.181-190. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.368MB).

Dr Lin Chang-Rong

Graduate School of Design Doctoral Program, National Yunlin University of Science and Technology, Yunlin, Taiwan

Yang Yu-Fu

Associate Professor, Graduate School of Design Doctoral Program, National Yunlin University of Science and Technology, Yunlin, Taiwan


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