The Many Faces of Globalization: Grobalization and Glocalization in Multinational Corporations

By Stefan Litz.

Published by The Global Studies Journal

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Article: Print $US10.00
Article: Electronic $US5.00

Ritzer (2003; 2007; 2010) has distinguished the concepts of grobalization and glocalization in order to unpack the complex globalization process. While Ritzer focused in his analysis primarily on the area of consumption, this paper applies Ritzer’s approach to large Multinational Corporations (MNCs). Drawing on interview data with managers in two MNCs, it discusses the various types of globalization processes. In both companies both types of globalization processes seem to have existed while the data suggests some differences between the companies with regards to their internal significance and dominant patterns. With this empirical case study, this paper seeks to contribute to attempts building an empirically grounded theory of globalization processes.

Keywords: Globalization Theory, Multinational Corporations, MNCs, Case Study, Qualitative Research, Sociological Theory

Global Studies Journal, Volume 3, Issue 4, pp.49-62. Article: Print (Spiral Bound). Article: Electronic (PDF File; 616.834KB).

Dr. Stefan Litz

Assistant Professor, Department of Business Administration, St. Francis Xavier University, Antigonish, Nova Scotia, Canada

Dr. Stefan Litz is currently Assistant Professor in the Department of Business Administration at St. Francis Xavier University (Canada). He has previously taught Management at Hamburg and Konstanz University (Germany). His research focuses on human resource management, organizational change, organizational theory, globalization, and the experience of work. He received his education at various academic institutions in Germany and the UK including the London School of Economics (LSE) and Konstanz University (Germany).


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