Ritzer (2003; 2007; 2010) has distinguished the concepts of grobalization and glocalization in order to unpack the complex globalization process. While Ritzer focused in his analysis primarily on the area of consumption, this paper applies Ritzer’s approach to large Multinational Corporations (MNCs). Drawing on interview data with managers in two MNCs, it discusses the various types of globalization processes. In both companies both types of globalization processes seem to have existed while the data suggests some differences between the companies with regards to their internal significance and dominant patterns. With this empirical case study, this paper seeks to contribute to attempts building an empirically grounded theory of globalization processes.
|Keywords:||Globalization Theory, Multinational Corporations, MNCs, Case Study, Qualitative Research, Sociological Theory|
Assistant Professor, Department of Business Administration, St. Francis Xavier University, Antigonish, Nova Scotia, Canada
There are currently no reviews of this product.Write a Review