Balanced Scorecard as an Evaluation Tool for Product Service System Strategy Development

By Tsang-Jie Jiang, Ding-Bang Luh and Shiann-Far Kung.

Published by The Global Studies Journal

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Article: Print $US10.00
Article: Electronic $US5.00

This paper is an attempt to develop an applicable product service system(PSS) strategy development methodology for PSS implementation for SMEs in Taiwan with a focus on balanced scorecard(BSC). The PSS is a kind of innovative service model that integrated with physical elements and is also a form of creative industries. The generated PSSs based on the servitization or productization concept can create added-value for enterprises through building intimate consumer relationship. Taiwan government has been promoting the idea to meet the demand of the conventional industries transformation. However, companies need tools to assess the possibilities and adjust operations for entering PSS domains. Therefore this study tried to satisfy these demands of the firms.

This paper came up with a PSS strategy development structure and examined it through the case study from which obtained the development experiences in Taiwan. The construction of the structure began with selecting PSS design methods. The chosen methods which were MEPSS and PSS layer method were modified for better suitability. They were combined with BSC afterwards. The PSS strategy development structure produced by this research can provide PSS development and implementation suggestions for companies. The adjustments needed in different phases of the business operation can be measured by this structure. Ultimately, the PSS strategy development structure allows firms to evaluate the potential and feasibility of implementing developed PSS strategy.

Keywords: Sevitization, Productization, PSS(Product Service System), MEPSS(Methodology for Product Service System Innovation), PSS Layer Method, Strategy Map, Balanced Scorecard

Global Studies Journal, Volume 3, Issue 4, pp.85-102. Article: Print (Spiral Bound). Article: Electronic (PDF File; 785.917KB).

Tsang-Jie Jiang

Master Student, Institute of Creative Industry Design, National Cheng Kung University, Tainan, Taiwan

My name is Tsang-Jie Jiang. I am a master student in the National Cheng Kung University right now. This thesis is the project that I’m working for my master degree in ICID. My major was business administration during the university time. I changes the direction when applying for the institute. The different environment of the institute allow me to think more broadly and deeply. I enjoy playing basketball and watching games in my leisure time. Also, I am an audiophile. I listen to the music in my place frequently. The sound quality of the audio equipment is critical to me. The adjustment of the audio system brings a lot of joy for me.

Prof. Ding-Bang Luh

Associate Professor, Institute of Creative Industry Design, National Cheng Kung University, Tainan, Taiwan

Dr. Shiann-Far Kung

Associate Professor, Institute of Creative Industry Design, National Cheng Kung University, Tainan, Taiwan


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