Some Thoughts on Americanization…Globalization: Soma, Hypnopaedia, Imaginir

By G.A. Powell Jr..

Published by The Global Studies Journal

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Article: Print $US10.00
Article: Electronic $US5.00

Island where all becomes clear. Solid ground beneath your feet.… Bushes bend beneath the weight of proofs. The Tree of Valid Supposition grows here.… The Tree of Understanding, dazzlingly straight and simple, sprouts by the spring called Now I Get It [Ureka].” (Szymborska, 1998, p.173). Sanguine images likened to the Garden of Eden, Atlantis, heaven, and other soma-trenched reveries of seduction percolate in my mind when reading Szymborska’s poem “Utopia.” A Plantonist, maybe; nevertheless, codified within the romantic discourse of Szymborska and Huxley’s rhetorical flourish of soma and hypnopaedia is a sedating meta-narrative that permeates the history of Western discourse—progress. Every era has its idol, Holy Grail, catechism, meta-narrative of progress, and the 21st century is no different. In the 21st century, the idol of progress, or “Island where all becomes clear,” is the insidious of Globalization. My intent here is to explore two dimensions of the black hole that is Globalization, particularly (1) the subversive DNA of Americanization that is engineered into the term, and (2) imaginir, soma, and hypnopaedia as tools of seduction.

Keywords: Imaginir, Soma, and Hypnopaedia

Global Studies Journal, Volume 4, Issue 1, pp.15-20. Article: Print (Spiral Bound). Article: Electronic (PDF File; 660.155KB).

Dr. G.A. Powell Jr.

Professor of Rhetoric, Philosophy, Independent Scholar of Literature, Philosophy, Cultural Studies, The New School, Washington DC, Washington DC, USA

Gerald Powell has an interdisciplinary range of written publications and expertise within the fields of rhetoric, semiotics, film, and philosophy and is in the process of completing his first film, “I’m American: Am I a Prostitute?” His research is concerned with everyday experiences, those bits of information that we have been conditioned not to see, arguably a byproduct of a speed-driven, hyper-technocratic society. Every aspect of our contemporary culture is influenced by speed; for instance, writing, reading, media, identity, culture, currency, food, medicine, and semantics are entrenched in this emerging narrative that Dr. Powell calls American Quotidien.


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