As the world becomes more globalized and companies struggle to increase their profits, firms will need to evaluate the long-term sustainability of their current business practices and innovate ways of impacting their bottom line that also consider the needs of their local communities. Using the theories of Corporate Social Responsibility (CSR), coupled with the best practices and scholarship of sustainability thought leaders, this article proposes a method to apply these academic theories to develop a Sustainability Roadmap to use as a starting point for doing good from corporate efforts. To demonstrate this application of broad theories to address specific sustainability and CSR challenges, I provide a case study based on recent advisory work with a global solar and quality assurance firm. More specifically, the proposed roadmap is meant to assist in aligning core business competencies with socially impactful initiatives as well as aid in evaluating what Key Performance Indicators (KPIs) are most useful in measuring targets. This article is a hybrid approach to evaluating what one business did to design their Roadmap coupled with the relevant academic principles they utilized. As such, it provides both the overarching principles and relevant examples any firm can use in order to design a customized plan and KPIs for sustainable CSR efforts.
|Keywords:||Strategic Management, Sustainability, Corporate Social Responsibility, Environmental Stewardship, Risk Management, Sustainability Management, Ethics, Implementing Sustainability, Sustainability Roadmap|
Graduate Student and Research Assistant, School of International and Public Affairs, Columbia University, New York, New York, USA
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