Leaders do not exist in a vacuum; they are immersed within not only a corporate culture, but a national culture as well. As defined by Schein (1980), an essential aspect of culture is values. Members of a particular culture exhibit their membership through the endorsement of shared values. If work related values change significantly with time, as proposed by Hofstede (2000), then leadership values are also likely to differ (Alexashin & Blenkinsopp, 2005). Using the World Values Survey, we will look at how values have changed in the past 20 years in Latin America. If a shift in values is apparent, it may point toward a need for different leadership styles from those that have developed previously.
|Keywords:||Servant Leadership, Leadership Styles, Latin America, Cultural Values, Leaders|
Assistant Professor of Marketing, Hispanic Marketing Institute, University of the Incarnate Word, San Antonio, Texas, USA
Assistant Professor, HEB School of Business Administration, University of the Incarnate Word, San Antonio, Texas, USA
Professor, Gabelli School of Business, Roger Williams University, Bristol, Rhode Island, USA
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