This paper investigated media effects, specifically the Internet and print media, on the political knowledge, action and interest of youth. Another purpose of the study also aimed at analyzing their individual exposure, attention to, and reliance, on the Internet or newspapers (print media) for political information. We surveyed a sample of 125 students at the American University of Nigeria (AUN) in Adamawa, located in the northeast corridor of Nigeria. The findings show that the Internet is the more preferred source of information, be it political or otherwise; furthermore, there appears to be no significant relationship between Internet usage and political cognition and action. However, findings demonstrate a significant relationship between newspaper readership and political action.
|Keywords:||News, Media Effects, Information Source, Political Cognition, Political Action, Political Interest|
Associate Professor of Advertising, School of Information Technology and Communications , , , , , , , , , , , , , , , , , , , School of Information Technology and Communications, The American University of Nigeria, Yola, Adamawa, Nigeria
The American University of Nigeria, Yola, Adamawa, Nigeria
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