|Published online: December 30, 2014||$US5.00|
Competitive identity is one of the most important concepts for nations in the modern day. It is an idea that has generated interest for countries such as the United States, Germany, France, etc., and now this list includes China. These nations all used experts to help them tinker with their nation’s identities and reputation. If any one of those nations is lucky enough to have a powerful and positive image, it could provide a crucial, competitive advantage over other nations. Therefore, it was inevitable that many countries would turn to branding. According to Anholt (2007), the nation has always been a brand in the truest sense of the word, based on its ability to compete against other nations for tourists, foreign investment, consumers, respect, and attention. Nevertheless, in order to understand the theory and practice behind the competitive identity of a nation, the term must first be defined. By defining which elements this phenomenon includes, we can better formulate a strategy, which can help nations improve their overall identities, images, and reputations. Therefore, competitive identity can contribute to a better understanding and measurement of a nation’s reputation for future research. The main contributions of the research are to fill a major gap in the available literature and provide an operational definition of the competitive identity of a nation. This research offers a multidisciplinary approach and an affluent exploitation of different perspectives for the controversial topic.
|Keywords:||Competitive Identity, Nation Branding, Nation Identity, Nation Image|
Assistant Professor, Department of Creative Product Design, National Cheng Kung University, and Southern Taiwan University of Science and Technology, Tainan, Taiwan
Associate Professor, Department of Urban Planning, National Cheng Kung University, Tainan, Taiwan
Associate Professor, Department of Industrial Design, National Cheng Kung University, Tainan, Taiwan
Professor & Dean of College of Communication and Design, College of Communication and Design, I-Shou University, Kaohsinug, Taiwan
There are currently no reviews of this product.Write a Review