Economic Globalization and Caribbean Economies: Competitive Developments, Strategic Response, and Performance
This study examines the effects of economic globalization on competitive situations of local firms in a small economy, the strategic responses of these firms to the competitive developments, and marketing and financial performance outcomes of these strategies. Findings indicate both beneficial and deleterious effects of economic globalization on domestic competitive situations. Findings also indicate variations in strategic responses and performance outcomes of local firms. Implications are presented along with recommendations for future research.
||Economic Globalization, Strategic Response, Small Island Developing States, Performance
Global Studies Journal, Volume 1, Issue 4, pp.69-78.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 528.862KB).
Chair and Professor, Marketing Department, Marquette University, Milwaukee, Wisconsin, USA
Dr. Syed H. Akhter is Chairman of the Marketing Department at Marquette University. His research interests include globalization, consumer psychology, strategic marketing, and e-marketing. He has published extensively in leading international business and marketing journals such as Journal of International Business Studies, International Marketing Review, European Journal of Marketing, International Trade Journal, Business Horizons, and Journal of Advertising. He has published two books, Global Marketing and Strategic Marketing and Guest Edited special issues of the Journal of Direct Marketing on International Direct Marketing and a special issue of the Journal of Interactive Marketing on International Interactive Marketing. Dr. Akhter conducts global marketing and strategic planning seminars internationally.
Management Department, University of West Indies, Cave Hill, Barbados
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