Metaphors are pervasive in language and thought (Lakoff and Johnson, 2003). Metaphorical analysis has yielded insights into problems in fields as diverse as clinical psychology, politics, law, religion, mathematics, cognitive science, advertising, literary studies and family counseling (Lakoff and Turner 1989; Lakoff and Nunez, 2000).
|Keywords:||Content Analysis, Metaphors, Media, CNN|
Professor of International Business & Marketing, Argyros School of Business & Economics, Chapman University, Orange, California, USA
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